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It is easier to benefit shareholders by doing good and right

The top ten customers totalling some 40% of the revenue did not have a contract, neither any basic terms and conditions and the prices in the system were input based on what the SVP sales said….troubled waters, fisherman’s gain.
Some people believe that shareholders do not care what happens internally in the company provided they get benefits. Volkswagen shareholders are not thinking the same. The share price fell 46% at the onset of the scandal and nearly a year later has only recovered a 20%
Once the contracts were in place…..Prices were updated in the system so invoices were accurate and there were no delays in their payment. This boosted the cash flow and ultimately benefited shareholders. Operations could plan in advance the service and quality levels required for these customers, so they were able to respond efficiently. This meant no more extra hours, no more bottlenecks or emergencies in operations. This ultimately benefited shareholders.

There are still some people that believe there is nothing wrong with no having any contracts in place. Maybe because they are the only fishermen?

Growth at all costs?

The company was at risk of heavy losses in contract liabilities, thousands of contracts had to be reviewed, there was only two or three months time to do it and it was just me…..

The root cause of these contract liabilities? an aggressive growth strategy with no monitoring on the terms agreed with clients. Growth at all costs?

Liable or not?

That was clearly the thought of the Regional Finance Director when he sent me an email stating that the Commercial policy did not say anything in relation to the level of approval required for discounts higher than 30%. As proof of his statement he attached the policy.

What could have been perceived as a proof of the sincerity of his statement was his perdition. I read the policy, and it clearly stated that discounts higher than 30% had to be approved by the SVP of Sales for Europe and the President Europe. I had a few examples where this requirement had not been met.


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